Thursday, July 06, 2006
Real Women Have Real Curves?
Have you seen that Dove campaign: Campaign For Real Beauty? You know, the one where for once, curvy women are shown instead of stick-thin models?According to Dove's Campaign For Real Beauty website, "Dove's global Campaign for Real Beauty aims to change the status quo and offer in its place a broader, healthier, more democratic view of beauty. A view of beauty that all women can own and enjoy everyday." A great message to all women out there, isn't it? If you go to the website, you'll find more information about the campaign. You can vote what you think about beauty: for example, is someone with freckles flawed or flawless? You can view chat transcripts with real beauty experts, watch Dove's advertisements for the campaign, read global studies or reports about beauty.
Yet, I can't help but feel there's something wrong with it... The ad that boasts "Real Women Have Real Curves" is an ad for a skin firming lotion. Doesn't that kinda contradicts the ad's tagline? Oh yes, real women have real curves, and they're beautiful just the way they are, but it sure wouldn't hurt if they had firmer skin. I mean, how does that work exactly? And let's face it, these women we see on the ads and bilboards... they're pretty. None of them are plain. Does that tell you something?
I admit it's a good campaign that gives a good message. Heck, even I felt more positive seeing those ads. In fact, it makes me wanna go buy Dove's products! Hmm. Wait a minute. Dove is a company, a company that seeks to make profits.
It just feels like smart companies like Dove have pinned onto the fact that most women feel insecure about their appearance, rather than present a genuine campaign for real beauty. Perhaps Dove is sincere... I don't know. I can't help feel like we're being preyed on, like our weaknesses are being manipulated.
Let's be realistic. The world isn't perfect, and it sure isn't fair. People who are perceived to be more "beautiful" are more accepted than the rest of us. It simply works that way. But hey, I'm not saying we can't fight back. I'm just saying that a company for beauty products hardly seems to be the right agent for a real beauty campaign.
i know that i have loved you ... at 5:27 PM
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